• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

The Task Lab

the task lab

  • Home
  • About
  • Lifestyle
  • Technology
  • Business
  • Traveling
  • Health
  • Contact

8 Unbeatable Business Benefits of Adding Live Chat to Your Website

November 19, 2019 Laura

FacebookTweetPinLinkedIn

As an online professional who spends hours viewing websites each day, you probably hate the chat invitation popups which seem to have taken over the web recently.

However, if you’re involved with online business, you’re not likely to share the profile of a typical surfer. The fact is, these chat invitations have spread so widely because they offer excellent commercial benefits, whatever your own reactions to them.

Here are eight compelling reasons you should consider adding chat to your e-commerce site.

1) Ease of Communication

Plenty of potential customers either dislike using the telephone, or they don’t want to break up their surfing session to ask for further information. A chat option offers a seamless way of communicating which many people prefer. If it’s not a channel you offer, there are plenty of competitor sites who’ll be more accommodating.

2) Instant Support

An online chat facility can provide instant support to a customer, answering their queries while they’re still fully engaged in the buying journey.

What’s more, with today’s chat technology, simple interactions can often be carried out fully automatically before seamlessly passing the customer onto a live operator for more complicated conversations.

Real-time support is no longer a perk for customers, it’s an expectation. According to a recent post on Salesforce.com titled, “How Salesforce Increases Its 360° Customer View With Google,” CMO Stephanie Buscemi notes the following about modern customer expectations, “They expect you to be extremely nimble, transparent, and available to hear from them and then respond accordingly.”

3) Increased Sales Opportunities

As well as improving support, a chat facility also offers opportunities for cross-selling and up-selling. The operator knows exactly which pages and products the customer has been viewing and can make suggestions and recommendations that the customer will find genuinely helpful.

4) Stronger Engagement from Visitors

After even a short chat session, a visitor will feel a greater connection with your brand compared to a standard, non-interactive session. Even if they leave your site without a purchase, this increased engagement can only help conversion chances on future visits.

Chat sessions also enable prospective customers an opportunity to provide information that will enable more personalized experiences. A recent Salesforce presentation titled, “How to Know Your Customer: A Look into the Future of Customer Experience,” states that “91 of retail customers prefer brands that provide personalized offers and recommendations.”

5) Better Search Rankings for Higher Traffic

Increased engagement is important in another sense, too. A chat feature will keep many visitors on your site for longer, decreasing bounce rates and improving dwell times. Both of these metrics can feed through into better rankings on Google and other search engines.

6) Less Expensive Support

It’s much easier and less expensive to install a chat feature compared to running a call center. Operatives can work remotely, and it’s not difficult to provide 24-7 support if your customers need it.

Alternatively, chatbots can provide an effective and even more cost-efficient solution that is preferred by customers over web-based forms. In a recent article on AdAge titled, “The 3 keys to really knowing your customers,” it was noted that “new research found that only 14 percent of consumers would prefer to fill out a form than engage with a chatbot.”

7) Lower Returns Costs

An improved support function also lowers costs by reducing returns. Customers are much less likely to send their purchases back for a refund if they’ve been given closer support just before they buy.

8) Improve User Experience and Optimize Conversion Rates

Lastly, you can use your chat logs to improve the user experience extremely effectively. Once a chat facility has been running for long enough to gather data, it’s easy to see which pages generate the most interactions, and which queries are the most common on each page. Optimizing your pages using this valuable data can have a strong impact on conversions.

There are many off-the-shelf chat products which you can easily add to your site. You can even work with service companies to provide the whole feature without increasing the workload on you or your staff.

And with benefits like these which are so quick, easy, and inexpensive to generate, it’s clear to see why chat has taken over the commercial web.

 

0 Shares
FacebookTweetPinLinkedIn

Business

Primary Sidebar

About The Task Lab

Hi! I’m Laura and here at The Task Lab we are all about organization, productivity, technology and budgeting. We want to provide you with tools to enhance your daily life, with as little effort as possible. A lot of this has to do with building new habits, which we will talk about a lot.

Follow Us Online

  • Facebook
  • Instagram
  • Twitter

Archives

  • May 2025 (2)
  • April 2025 (3)
  • December 2024 (2)
  • November 2024 (1)
  • October 2024 (4)
  • September 2024 (3)
  • August 2024 (2)
  • July 2024 (2)
  • June 2024 (2)
  • May 2024 (2)
  • March 2024 (2)
  • February 2024 (4)
  • January 2024 (3)
  • December 2023 (5)
  • November 2023 (1)
  • October 2023 (2)
  • September 2023 (6)
  • August 2023 (7)
  • July 2023 (7)
  • June 2023 (5)
  • May 2023 (5)
  • April 2023 (5)
  • March 2023 (3)
  • February 2023 (2)
  • January 2023 (2)
  • December 2022 (10)
  • November 2022 (13)
  • October 2022 (12)
  • September 2022 (6)
  • August 2022 (4)
  • July 2022 (7)
  • June 2022 (8)
  • May 2022 (12)
  • April 2022 (10)
  • March 2022 (13)
  • February 2022 (8)
  • January 2022 (8)
  • December 2021 (9)
  • November 2021 (12)
  • October 2021 (17)
  • September 2021 (10)
  • August 2021 (11)
  • July 2021 (11)
  • June 2021 (11)
  • May 2021 (9)
  • April 2021 (15)
  • March 2021 (17)
  • February 2021 (16)
  • January 2021 (15)
  • December 2020 (20)
  • November 2020 (23)
  • October 2020 (10)
  • September 2020 (13)
  • August 2020 (20)
  • July 2020 (17)
  • June 2020 (20)
  • May 2020 (11)
  • April 2020 (18)
  • March 2020 (29)
  • February 2020 (17)
  • January 2020 (16)
  • December 2019 (34)
  • November 2019 (21)
  • October 2019 (17)
  • September 2019 (11)
  • August 2019 (19)
  • July 2019 (10)
  • June 2019 (15)
  • May 2019 (17)
  • April 2019 (12)
  • March 2019 (20)
  • February 2019 (1)
  • January 2019 (4)
  • December 2018 (2)
  • November 2018 (3)
  • October 2018 (1)
  • September 2018 (6)
  • August 2018 (6)
  • July 2018 (5)
  • June 2018 (8)
  • May 2018 (8)
  • April 2018 (5)
  • March 2018 (35)
  • February 2018 (9)
  • January 2018 (24)

Recent Posts

  • 5 Best Mobile Games Without Annoying Ads – 2025 Updated List
  • Keeping the Flow Steady: Challenges in Urban Water Distribution
  • Leveraging AI to Navigate Complex Federal Proposal Developments
  • How to Choose the Right Sprinter Van for Your Needs
  • The Quantum Body: How Quantum Physics May Explain Human Consciousness and Healing
  • 3 Most Common Workplace Injuries (And How to Avoid Them)
  • Nanoprint Lithography: Pushing the Boundaries of Miniaturization
  • Top Tips for Setting Up the Perfect Home Office for Productivity and Comfort
  • 3 Tips For Setting Up The Perfect Entryway Space
  • Dangerous TikTok trends that Could Seriously Harm your Health

Facebook

The Task Lab

Footer

About US

Hi! I’m Laura and here at The Task Lab we are all about organization, productivity, technology and budgeting. We want to provide you with tools to enhance your daily life, with as little effort as possible. A lot of this has to do with building new habits, which we will talk about a lot. Read More…

Recent Post

  • 5 Best Mobile Games Without Annoying Ads – 2025 Updated List May 20, 2025
  • Keeping the Flow Steady: Challenges in Urban Water Distribution May 15, 2025
  • Leveraging AI to Navigate Complex Federal Proposal Developments April 1, 2025

Facebook

The Task Lab

Copyright © 2025 · Daily Dish Pro on Genesis Framework · WordPress · Log in

COPYRIGHT 2018 ·The Task Lab