Did you know there are more than 3.5 billionĀ social media usersĀ in the world? This is a huge market with unlimited revenue potential. But do you know the options available when advertising on it?
If not then we are here to help. Read on as we discuss everything you need to know about advertising on social media.
1. Facebook Ads
Facebook ads are one of the most effective methods of social media advertising. As they own Instagram, you can set up ads and release them on both platforms. It has a wide range of demographics and its targeting lets you pinpoint potential customers based on a wide range of factors, from income down to personal likes and dislikes.
The platform also has a wide range of methods by which to advertise on social media. From carousel ads to video, a whole host of methods are at your disposal. Experts inĀ freelance Facebook adsĀ are available to hire if you want professionals to ensure you get the best return on investment.
2. Instagram Ads
Instagram ads run on the same platform as Facebook. This means you can set ads up for both platforms, or just have them target one. It can help get a good return onĀ paid social media advertising as they have quite different audiences.
A more visual platform, it is most popular with millennials. It has many of the same advertising methods, allowing you to use a range of ads. Images do have a slightly different aspect ratio, so make sure you get these right if using the same ad on both platforms.
3. Twitter Ads
Twitters ads are less used butĀ are very uniqueĀ social ads. Two-thirds of the platform’sĀ audienceĀ is maleĀ so check this fits with your demographic and marketing goals. After this, you need to decide which of theirĀ options to use.
Promote will give a boost to your tweets, placing them in front of people who would not normally see or follow you. Twitter Ads works more traditionally, allowing you to create a type of ad and have it shown to users on the platform.
4. LinkedIn Ads
ForĀ social media advertising services with a business-orientated focus, LinkedIn ads are the way to go.Ā Many of its targeting options are not based on social factors like Twitter and Facebook, butĀ options such as profession and income. They have a range of ad types including a useful InMail option, which acts like an email going directly to the user’s inbox.
It also has more traditional text ads and sponsored content. Unfortunately, it is a little harder to begin using than other platforms and can be more expensive.
Advertising on Social Media
Now you know the options for advertising on social media, set a budget. Try one platform, to begin with, and keep checking your metrics. You can gradually improve until you have the perfect ad.
If you found this helpful, we have many more articles to assist. From marketing to finance, we can help your digital presence in the coming year.
2018 Ā·